THE EXPERIENCE BEHIND THE BRAND
We know hospitality
from the inside out.
More than two decades across hotel operations, property launches, tourism and guest experience.
BUILT ON REAL-WORLD EXPERIENCE
Not just advice from the sidelines.
StayForge is built on the belief that the best operational advice comes from understanding what it takes to make hospitality work every day.
Our background began in leisure and guest-facing roles, including lifeguarding and sports coaching, before moving into international holiday representation. Working with TUI involved welcoming guests, leading information meetings, selling excursions and tickets, coordinating trips and looking after holidaymakers across multiple hotels.
That guest-facing foundation grew into hands-on ownership and management of hotels and pubs, followed by senior operational work opening six hotels for an employer. That work involved taking properties from refurbishment and furnishing through to room setup, sales-channel configuration, recruitment and the systems needed to operate.
Once open, the focus moved to supporting managers and housekeeping teams, overseeing budgets and finances, arranging maintenance and contractors, and keeping the operation on track.